MAIN TOPICS & WORKING GROUPS
1) Creative industries - how we support them
Working group guarantor:
Strategic Development and Cooperation Department of the City of Brno
Contact person:
Ms Sarah Mito, mito.sarah@brno.cz
Abstract:
In Brno alone, we can find 12,000 creative entities, which together represent about 10% of the economically active entities in the city. In the South Moravian Region, we register another 6,500 entities employing about 40,000 people. South Moravian creators boast an annual turnover of CZK 24 billion. All of these facts from the mapping of CCI in 2014 form the reason why the City of Brno supports creative entrepreneurs long term. The organizers will present the whole structure of support. In cooperation with partners, they will show the creative infrastructure and they will also present the Brno Creative Centre in Káznice. The programme will be hled under the title Creative Brno - a platform for creatives in the City of Brno.
Target groups:
City officials, workers of creative hub or gaming centres, universities with creative fields, nonprofit organizations, private or state organizations (all with their field or impact in creative industries or related).
2) Participation of citizens in the culture and cultural strategy of the city
Working group guarantor:
Cultural Department of the City of Brno
Contact person:
Mr Lukáš Pavlica, pavlica.lukas@brno.cz
Abstract:
The working group will focus on the various ways in which the city´s residents can contribute to the shape of the local culture and the cultural discourse of the city. The City of Brno will present its experience with the Brno Cultural Forum, where representatives of the city´s culture meet with local political representation and regular visitors to cultural events. Each meeting of the Brno Cultural Forum is thematically defined, and space is given to the corresponding subjects of the Brno cultural scene. From the point of view of citizen´s participation, the creation of a cultural strategy and action plans, which were commented on by the public and subsequently approved and put into action, was also essential.
Target groups:
Policymakers, cultural subjects, NGOs, stakeholders, investors.
3) Cooperation of the city with cultural events and work on branding of the city within events
Working group guarantor:
Tourist Information Centre of the City of Brno
Contact person:
Ms Simona Kumpanová, kumpanova@ticbrno.cz
Abstract:
TIC BRNO (Tourist Information Centre of the City of Brno), as a contributing organization of the City of Brno, organizes cultural events and festivals to support tourism in the City of Brno, among other activities. Using the example of the multi-genre festival UPROSTŘED and the Brno Christmas festival representative of the TIC BRNO will present how it works to connect the city with events and how it incorporates festivals into the branding of the entire city. In the second part of the workshop, the participants will have the opportunity to visit Reservoirs at Žlutý kopec. This visit will be followed by group brainstorming session, where participants will think about what events would be appropriate to organize in these unique spaces and what their experience is with organizing events in non-traiditional spaces.
Target groups:
Organizers of events and festivals, destination managers, representatives of cities working in marketing, culture or tourism departments.